GET CRM CERTIFIED
THE EXECUTIVE APPRENTICESHIP
The executive apprenticeship was designed to enhance the Marketing knowledge and work experience of a College Junior or Senior attending an HBCU.
The 4- month program will consist of weekly (1.5 hrs) ZOOM meetings to teach students proficiencies in Customer Relations Management (CRM) and Marketing Automation.
Students will gain business experience with hands on execution of real marketing campaigns and leave the internship with a MailChimp Foundations Certification.
Mailchimp is an all-in-one marketing platform that helps you manage and talk to clients, customers, and other interested parties. Mailchimp offers all the CRM tools small business marketers need, allowing them to aggregate, organize, and manage audience data in one place. Getting to know your audience and find new ways to market to them when you use Mailchimp for customer relationship management (CRM) will help you leave college learning to focus on healthy contact management practices, create beautifully designed email and social media campaigns, and understand how to use customer analytics to grow revenue.
Why is this important? In the space of just a few years, CRMs have evolved enormously. With this certification you have the foundation to any companies bottom line business and customer facing needs. Whether a company has a website or YouTube subscribers list, or a landing page with a contact form, having CRM experience will enhance your resume and recruit ability to expand career opportunities.
WHAT YOU’LL GAIN
Get Technology & Digital Applications Business credits when you get your MAILCHIMP CERTIFICATION – Link to MailChimp Academy
Get SB400 Experimental Learning Course credits- 1 hr credit applied to your transcript
An opportunity for a paying Internship.
HOW CAN I USE A CRM CERTIFICATION FOR MY CAREER?
EMPLOYABILITY-Just starting out? Certifications are a great way to prove you have the expertise to do the job, even if you don’t have the experience.
STAND OUT- With thousands of freelancers and experienced professionals out there, it can be tough to set yourself apart. Certifications are an important way to prove your expertise and skills—and your commitment to professionalism—are a cut above the rest.
NETWORK EFFECT- Certification often gives you access to a tight-knit community of professionals.
DIVERSIFY YOUR SKILLSETS- Unlocking new certifications is a great way to become a more well-rounded professional. As you build out your skillset, you’ll be better able to decide if you want to be a specialist (focusing on a particular marketing niche), or if you enjoy more generalist work.
UP YOUR BOTTOM LINE- The more expertise you have, the more you can charge. While getting certified definitely boosts your skillset, it might well boost your value when negotiating your salary, too.
WHAT YOU'LL LEARN
Learn to create a landing page and grow a subscribers list.
Understand how to create Sales Funnels using marketing automation.
Understand how to translate CRM analytics into customer engagement.
Learn to create triggers, tag and segment audiences.
Learn to create A/B email testing and customization for product content.
DEADLINE MARCH 10, 2022
Must go to an HBCU
Must have a 2.5 GPA- transcripts needed
Majoring in Business
A recommendation letter from a professor
*Marketing Major's preferred
*Graphic Design experience Desirable