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What is marketing automation? Marketing automation streamlines, automates, and measures marketing tasks and workflows so that organizations can increase operational efficiency and grow revenue faster. So what does that mean? Marketing Automation Helps Organizations: 1. Focus on the right potential customers 2. Develop relationships before they are ready to purchase 3. Engage at the right time, and scale personalized interactions. This provides insights into the campaigns that return the most revenue so you can spend your money where it’s proven to be most effective. (Marketo definition) #marketo Sooooo.... why is this important to the ENTREPRENEUR? Knowing your customer and being able to a