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WHAT'S DRIVING YOUR BUSINESS? Your SCHEDULE or your ROUTINE? Having consulted many businesses over the 10 years I have been in business, I can always tell which of my clients are Fixed or Flexible. Whether they (the client) are Spiritual or Religious in how they approach their business. It has a lot to do with how they answer questions on the brand questionnaire or how they approach the conversation in our 1 hr consult. When I hear the word "Routine" my ears perk up. This is a key word that allows me (consultant) to give a heads up or set certain expectations with clients to adjust quickly when we start to implement strategic marketing tactics in their business. If you ARE A BUSINESS, then