©2017 by Be Your Business.

MY CV

Over 15 Years of Experience

I am a Marketing Strategist and Consultant. I am highly organized and detail-oriented with a knack for transforming ideas into profit.  By implementing my experience into productive strategies, I prioritize and customize effective marketing plans for the purpose driven entrepreneur. For years, I’ve succeeded in guiding clients on the path to success and assisted them in making some of their most complex decisions.  I have listed my experience below.

MARKETING STRATEGY AND BUSINESS DEVELOPMENT

Be Your Business, Pfizer Inc,. Bristol Myers Squibb, IBM

  • Directed and coordinated events and programs involving small business owners with entrepreneurial and economic development initiatives.

  • Developed nation- wide entrepreneurial seminars and workshops for collegiate institutions, community non-profits and professional organizations.

  • Created strategic business plans and operational processes for both corporate entities and minority business owners.

  • Developed marketing strategies, implemented firm objectives and delivered customer satisfaction for small to medium business owner product launches.

  • Negotiated contracts and supported the execution of business strategy for minority entrepreneurs to reach financial goals for economic development.

  • Produced and directed commercials, promotional videos and educational online video content for creative collateral and marketing initiatives.

  • Brand Management, within  Healthcare, Banking, Insurance, and Government industries to implement large scale marketing solutions for business and brand development.

  • Prepared budgets and submitted estimates for project implementation costs for business development.

BRAND MANAGEMENT AND PRODUCT LAUNCHES

Abbott Labs, SynerMed Inc., IBM, Bristol Myers Squibb, Pfizer Inc.,

  • Researched and provided information to help companies determine their position in the marketplace and launch or deploy product suites.

  • Prepared reports of findings, illustrating data graphically and translating complex findings into written text for strategic plans.

  • Devised and evaluated methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires.

  • Measured the effectiveness of marketing, advertising, communication programs, strategies and budgets for governmental healthcare for underserved communities.

  • Facilitated inter departmental meetings to provide management with information and proposals concerning the promotion, distribution, cultural competencies, and implementation of company products or services to under served communities.

  • Consulted clients to provide marketing or technical advice for the implementation of products and services and recommended successful solutions.

  • Used sales forecasting or strategic planning tools to ensure the sale, process implementation and profitability of the company and its products.

MARKETING AND SALES

Pfizer Inc,. Bristol Myers Squibb, Abbott Labs,

  • Managed and executed a 3-state territory product launch and marketing strategy in the areas of sales, brand management, customer service and institutional policy implementation.

  • Monitored market conditions, product wholesale, and Institutional policy changes for strategy implementation and FDA compliance.

  • Negotiated institutional and specialty protocol policies for pharmacies, urgent care clinics and MCO’s.

  • Prepared sales budgets, analytical reports, and solved complex problems for customer satisfaction.

  • Contacted regular and prospective customers to demonstrate products, explain product features to meet company financial goals.

  • Managed multiple healthcare accounts for Medi-Cal and Medicaid programs in underserved communities for favorable business development outcomes.

  • Planned, directed development communication for informational programs to maintain favorable public or stockholder perceptions of accomplishments and sales trends.

  • Identified, developed and evaluated healthcare initiatives and executed strategic marketing plans to meet company financial goals.

COMMUNITY OUTREACH AND CONSULTING

Various Organizations listed

Scholarship Chair, Delta Sigma Theta Sorority Incorporated- 2015-2017
Featured Presenter, Professional Business Leadership Institute- AKPSI 2011-2016
Featured Workshop Presenter, South Carolina State University Business Week. 2013-2017
Marketing consultant, Indivizible - Former Mayor, Kevin Johnson 2013-2015
Strategy Development support, UC Davis Medical Center Diversity and Inclusion dept- 2012- 2013
Member at Large, United Black Student Unions of Ca 2011-2013
Faith Based Community Coordinator for Grant funding, Health Education Council 2012-2014
Speaker for Obama Campaign, CA 2011-2012
VP of Membership, Alpha Kappa Psi Professional Business Fraternity- 1999-2000
Sacramento Enriches Youth Delegate for Presidential Summit, Governor Pete Wilson 1997

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