I get asked all the time What is Marketing and Branding? Even more often I am asked What is the difference between Marketing and Branding?
Answer: Branding is the reason someone buys. Marketing is the reason someone thought to buy in the first place.
Branding and Marketing are a lot like peanut butter and jelly. They go together well and if one is missing its either too sweet or to dry. You need both.
It’s important to understand the difference so that you can build a business strategically that drives revenue.
It is important to build a brand. Then build a marketing plan that represents your brand and generates growth.
Making both a priority is the difference between your customer treating your business like just another jar of peanut butter or deciding between JIFF or SKIPPY, Welch’s or Smuckers. Link to video
Branding is the WHY. Marketing is the HOW.
Branding is long-term. Marketing is short-term.
It is the primary reason businesses stay in business!
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