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Finding Your NICHE

How do you set yourself apart from the pack?

Finding your NICHE, or better yet, finding revenue channels that suit your Talents, Passions and Skills are essential to being successful in business.

To Be Your Business you must find your LANE?

Without a niche you run the risk of trying to sell to everyone, and well actually end up selling to no one!

The more you niche, the more you brand yourself as an expert and the easier it is to provide value to your specific audience.

Creating your NICHE around feedback from your customer and combining it with your Passions and Talents will help you position your business in a creative way. This will help your marketing strategy and tactics come to life.

My suggestions for



1. Follow your Talents and Passions- The things you are good at are uniquely you. Which means it will be hard for another business owner to duplicate them. Its almost like getting your nails done. There are dozens of nail shops on every corner but quickly you find out everyone does not do good nails, and thus the talents and skill sets start to matter when sitting down with a new nail technician. Once you find the nail technician you like, you will go out of your way to support and even pay a little more to get the quality you desire.

2. Become the expert- It does not matter what it is you do well, do it to the utmost. If this means you need additional certificates, licenses, degrees, or need to hire help that can amplify the results in your business, do SO quickly!!!

3. Collaborate with others who compliment your Skill sets.- This will help you hone in on the things you do well and forces you to communicate the services you are responsible for. This helps you become more specific when working with others and helps you stay in the lane you were destined to be in.

Finding your niche helps you identify your Talents, Passion and Skill sets that work in your favor to set you apart from the pack and help you make money. Everyone is unique and knowing what is unique about you helps you brand yourself effectively to add value, CHA CHING!!!!

Finding your Niche helps you Hustle SMARTER by helping you.....

  • Identify your target customer- Who are my products or service for?

  • Differentiate - What am I offering that others aren’t? What makes me better?

  • Stay in your lane- Where can I focus my skill and marketing dollars?

  • Articulate the problem you solve to others- How is what I am selling helping my customer?

  • Set your price and negotiate business termsHow are similar products or services priced?

So… what are you good at? And how can you apply that to your customer service, product packaging, sales strategy and promotion? If you need help finding your niche let me help you. And when in doubt you can always ask me your Marketing Questions on Twitter @byb_mikalbrown with the #askPBandJ

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