If you have a business social media is a must! But how do you use it effecitvely and efficiently so you don't run out of content or spend all your time posting?
In my 15 years of experience as a marketing consultant one thing remains true, Understand What Your Customer Wants!
Social media is used for the sole purpose of social interactions. Understanding what content your customer wants to interact with is the key to a successful social media marketing strategy.
Does your audience prefer to watch videos or read articles?
Would they rather receive promotional discounts or engage in a conversation?
Each audience and industry is unique, so set up your 1 hr consult with me so we can do the research.
I have a few tips for how too use each platform and which social media platform is best for your customer.
SOCIAL MEDIA Targeted PRACTICES:
PURPOSE: Product based
Image-Based Platforms: Pinterest, Instagram, Tumblr
PURPOSE: Products and Services- best for demo's and tutorials
“Kitchen Sink” Platforms: Facebook, Twitter
Video Networks: Vimeo, YouTube
PURPOSE: Networking/ building partners and collabs not customers
Professional, Business-Focused Networks: LinkedIn
PURPOSE: Finding new customers
SEO and Authorship Platforms: Google+
79% of adults use Facebook
32% of adults use Instagram
31% of adults use Pinterest
29% of adults use LinkedIn
Set up your 1hr CONSULT to discuss best strategies for using social media for profit!