What is marketing automation?
Marketing automation streamlines, automates, and measures marketing tasks and workflows so that organizations can increase operational efficiency and grow revenue faster.
So what does that mean?
Marketing Automation Helps Organizations:
1. Focus on the right potential customers
2. Develop relationships before they are ready to purchase
3. Engage at the right time, and scale personalized interactions.
This provides insights into the campaigns that return the most revenue so you can spend your money where it’s proven to be most effective. (Marketo definition) #marketo
Sooooo.... why is this important to the ENTREPRENEUR?
Knowing your customer and being able to anticipate their needs while in the sales cycle is critical if you want to convert
VISITORS from your website into CUSTOMERS.
And as I have said many times before the ...
CUSTOMER PAYS THE BILLS!
Marketing Automation allows you to manage multiple customer accounts with excellent service.
HOW MARKETING AUTOMATION CAN HELP YOUR BUSINESS!
1. E-mail blasts can be coordinated and personalized.
2. Allows for customer insight, trends, patterns and behaviors to be analyzed.
3. Marketing initiatives can be scheduled ahead of time to give you more time for other things in your business.