Speaker Profile Mikal Brown is a top-performing, goal-focused Marketing and Brand Manager with a proven history of innovation and achievement. She has worked for Pfizer Inc., Bristol Myers Squibb, Abbott Labs, IBM and started her own consulting company called Be Your Business in 2010. As CEO, she has consulted UC Davis Medical Center's- Diversity and Inclusion Department; Former Mayor of Sacramento, CA- Kevin Johnson; The Sacramento Greater Urban League; The City of Sacramento; and many grass root entrepreneurs in business development and marketing start up support. In addition to her strategic Marketing expertise, she is also technically savvy and has a niche certification in marketing automation software implementation, CRM platforms, and website development.   Throughout her 15+ years’ career, she has established a reputation as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. Her expertise encompasses all aspects of strategic and digital marketing, product management, business, and event planning. She has implemented strategic marketing plans and leveraged relationships with community partners to harnessing team strengths and improved company wide marketing performance. Further, her ability to build consensus among executive teams and stakeholders to promote transparency and influence positive change has been repeatedly proven with her Pharma product launch and IBM account management experience. Her philosophy is that everyone should utilize their talent, passion and skill to do what they love. CERTIFICATIONS: ​ -Professional Project Management (PMP)- Project Management Institute, PMI -Marketo Certified Associate (CRM) - proficient in traditional and automated marketing, communications and training innovation through the use/creation of interactive media solutions, internet-based tools and social media channels (leveraging Salesforce, Bizible, Marketo).