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Webinar Overview

A 60 MIN WEBINAR

COST $100


I created this webinar just for you. The purpose is to reassess how you have executed your business ideas and strategically think through the fundamentals of marketing to enhance customer engagement, find potential customers and find your true target audience. Let me help you with your Marketing Strategy.

Once you save your seat a ZOOM link to register and pay for your seat will be emailed to you. 

 

Why you should Attend

  • YOU should attend if you are trying to find ways to maintain revenue in your business due to the pandemmic.  

  • YOU should attend if you are struggling with implementing business marketing strategies to grow your customer base.

  • YOU should attend if you are looking to yield maximum results with minimal resources. 

WHAT YOU WILL LEARN

  • Find your target audience

  • Add value to your customer

  • Learn how to critically think through business challenges and difficult customers

  • Understand the difference between Marketing & Branding

  • Streamline internal business processes to increase ROI

  • Develop a winning Business Plan

  • Learn to start a business successfully 

 

Who Will Benefit

 

  • Entrepreneurs

  • Hustlers

  • Sales Representatives

  • Marketing Managers

 

Speaker Profile

Mikal Brown is a top-performing, goal-focused Marketing and Brand Manager with a proven history of innovation and achievement. She has worked for Pfizer Inc., Bristol Myers Squibb, Abbott Labs, IBM and started her own consulting company called Be Your Business in 2010. As CEO, she has consulted UC Davis Medical Center's- Diversity and Inclusion Department; Former Mayor of Sacramento, CA- Kevin Johnson; The Sacramento Greater Urban League; The City of Sacramento; and many grass root entrepreneurs in business development and marketing start up support. In addition to her strategic Marketing expertise, she is also technically savvy and has a niche certification in marketing automation software implementation, CRM platforms, and website development.  

Throughout her 15+ years’ career, she has established a reputation as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. Her expertise encompasses all aspects of strategic and digital marketing, product management, business, and event planning. She has implemented strategic marketing plans and leveraged relationships with community partners to harnessing team strengths and improved company wide marketing performance. Further, her ability to build consensus among executive teams and stakeholders to promote transparency and influence positive change has been repeatedly proven with her Pharma product launch and IBM account management experience. Her philosophy is that everyone should utilize their talent, passion and skill to do what they love.

CERTIFICATIONS

-Professional Project Management (PMP)- Project Management Insitute, PMI

 

-Marketo Certified Associate- proficient in traditional and automated marketing, communications and training innovation through the use/creation of interactive media solutions, internet-based tools and social media channels (leveraging Salesforce, Bizible, Marketo).