To have a really good Idea you must be able to answer the following
1. Are you Talented in it?
2. Are you passionate about it?
3. Do you have the skill sets to do it? If not, what are you doing to master it?
The steps to implementation
This is where Marketing CONSULTING is Necessary!
1. What's the Value? PRICE
2. What are you selling? PRODUCT
3. Where are you selling it? PLACE
4. Who are you selling it to? PROMOTION